It Cosmetics Naturally Pretty Eyeshadow Palette Review + Swatches

Disclaimer: The product was sent to me from It Cosmetics but all opinions are my own, as always.

Courtesy of QVC.

Hi beauties! Today I am excited to share a review on the It Cosmetics "Naturally Pretty" palette and the No-Tug Heavenly Luxe Dual Shadow Brush. You get 14 matte, anti-aging eye shadows and a Transforming Pearl shade. The Transforming Pearl shade is to be applied on top of any of the 14 eye shadows for added shimmer and to soften the look. I personally do not use the transforming shadow for that purpose but as a highlight for the inner corners of my eyes. 

Courtesy of QVC.
Courtesy of QVC.

The shadows are highly pigmented and glide on your lids like a dream! They feel very silky and soft and are made not to settle in fine lines or deeper lines. I tested that theory of course and applied the shadows on myself and my mother, so I could get a better review of the palette. We both loved it OH so much! The shadow did not crease or settle in lines and the formula is buttery and amazing. 

You can create many looks with the palette and I like that you can go from a soft day look to a sultry night look with this palette. The brush is amazing as well, the bristles are soft but do the job. One end is fluffy, for your blending needs and the other end is short and dense for packing on the color. This has become one of my favorite brushes because it's really all you need if you travel often or just want to quickly apply your eye shadow without having to fuss with several brushes.   

Courtesy of QVC.

From QVC:

Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are anti-aging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.

*I'm sharing this information from QVC because I find this statement to be helpful and true due to how the eye shadows felt on my lids!

The only con I would have to mention is the packaging, although lovely and velvety soft- I can see it looking worn very quickly. Not a huge deal but I wanted to mention that in case you are not fond of that type of packaging. The palette does come with a nice sized mirror though!
The swatches do not do the palette any justice, but I posted them for an idea of the shades.
I think these matte shadows are really a game changer and the palette is a MUST for any collection and I do not feel that way about every palette that I own.

Will you be trying this palette anytime soon or if you have it, what are your thoughts?

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Always remember, true beauty starts from within. Xo

Until next time!


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